I’m no expert at all, but I’d like to think I’ve picked up a few tips here and there since I joined the platform in 2013.
I’ve had a love, hate relationship with the app; it’s the best thing ever when you’re gaining a following and loving your theme. It’s then the worst thing when the algorithm stops your posts being seen despite you putting in so much effort.
In case you’re not a blogger or an avid instagrammer yourself, you may be wondering how is Instagram a lot of effort? If you want to be posting regularly with outfit pictures, shoot days are a must; these are days totally dedicated to finding nice spots and shooting in different outfits. After that, the work still isn’t over; you’ve got to look through the 400+ images your pal took for you to find the best ones, then it’s time to edit. It’s a lengthy process if you care about your feed!
Over the past year (2018) I managed to double my Instagram following, which is mad! Here are a few things that I believe helped me to do so:
POSTING A PICTURE DAILY
No one can follow everyone on the gram, technically we only have so many follows to give. If someone you follow only posts once a week, you wouldn’t feel very engaged with them as you wouldn’t have that little insight into their life.
I’m not going to lie, I’ve unfollowed people on Instagram before because they haven’t posted for months. It makes then an ‘inactive’ account.
The aim is essentially to keep the audience as interested in your life and possible, the more content you give them, they more engagement there will be. These images also need to be of good quality as the aesthetic is what the gram is all about.
FOLLOW OTHER ACCOUNTS
This one is pretty self-explanatory.
If you’re following other bloggers they’re going to be interested in your feed and take a look, here they may follow back. On the flip side, don’t follow people just for a follow back, there is a fine line between the two.
Pretty much, just don’t be an account that only follows 60 people; it just makes you appear a little big headed (in my opinion).
JOIN IN COMMENT PODS
Comment pods are little Instagram group chats where you are able to: talk to other bloggers, like and comment on their images. It’s a great way to boost your engagement, however, they can be a little tricky to always keep up with.
INTERACT WITH OTHER ACCOUNTS
Make sure you’re liking those images that appeal to you rather than scrolling past them on your feed.
If another user sees your name constantly popping up in their notifications they are more likely to check out your feed. plus, it’s just nice to engage, it’s what the gram is all about, it does not just post the picture and disappear.
USE INSTAGRAM STORIES REGULARLY
This is the perfect way to show off your personality and what you’re really like.
You could film yourself talking about a funny story that happened that day or you could use it to do a mini vlog of your day. If you don’t feel comfortable talking to the camera then you could just take some images and write captions.
Everyone loves a good ol’ nosey past the edited planned feed.
Have you got any other tips to share?