I was ever so kindly gifted this mascara from the lovely girls over at ‘CODE VLM’, despite this, everything I say about the product will be my honest opinions.

I always love testing out new make-up brands I haven’t heard of before, there’s the excitement of ‘Am I about to discover one of my favourite products?‘. I guess it’s time to find out!

On the packaging of the mascara it states ‘CODE VLM‘ will:

  • be tearproof for the emotional moments
  • provide length, thickness, volume, separation & curl
  • leave behind no smudges, clumps or flakes
  • be kind to your lashes with vitamins & wakes to encourage lash growth
  • It is also NOT TESTED ON ANIMALS (I always love reading that!)

Did the mascara live up to what it claims to be?

The product is priced at £19.95 over on beauty bay which means it’s in the same price bracket as my favourite mascara EVER, Laura Geller Lash Boss. I find you always pay that little bit more for a product that isn’t tested on animals, I don’t mind that too much as it’s for a good reason.

I found the mascara had a fairly watery consistency, this meant I needed a few coats of the product before I felt happy with the appearance of my lashes. Once applied, I couldn’t fault the mascara, it did exactly what it claims to be, which is waterproof; after a little cry, I didn’t have black around my eyes. That’s always a bonus.

After having the mascara on all day it was still in place and my lashes still looked ace.

The ‘CODE VLM’ mascara is one I would recommend if you’re looking for cruelty-free brands, however, it hasn’t stolen my heart from my all-time favourite. I would have gone back and purchased this again if it wasn’t for the steep pricing, an expensive mascara to me is a treat and not something I can afford on the daily. If it had a drugstore price of £8 then I couldn’t fault it.

Have you tried this product out?

*This product was kindly gifted to me, however, I was under no obligation to talk about it. All the opinions are honest and completely my own.



  1. March 18, 2019 / 2:58 pm

    Thank you for sharing! I have never heard of this brand before, but I am always on the look out for cruelty free makeup ❤️ I will have to give it a go!

  2. March 20, 2019 / 10:00 pm

    I have never heard of this brand will have to give it a search!

  3. March 21, 2019 / 5:07 am

    Yeah I’ve never heard of this brand either. Glad to know that it’s cruelty-free though! I’m sorry it didn’t wow you.

    Hannah the Mad Dog

  4. March 21, 2019 / 7:43 am

    Love that it’s cruelty free! It really seems difficult to find good cruelty free brands. I’ll have to check it out!

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